Purple enables clients to make informed tactical business decisions, gain visibility over their IT assets and maintain on-going operational efficiency through our products and services. Our carefully selected team have sector specific expertise as well as drive and passion for the world of business and technology that can create an infectious enthusiasm for change within our clients. With our ability to mobilise teams quickly we can respond to our clients’ needs swiftly and efficiently with a completely agnostic approach, meaning we put our customers’ needs and priorities first.

How we started…

Formed originally with a vision to provide truly independent and agnostic technology consultancy for organisations wishing to deliver transformation but not be led by technology and products. Our technology expertise focus on four keys areas, CRM/ERP, cloud/infrastructure, data and unified communications.

We then strengthened our capabilities by building a business consultancy practice to help clients unlock potential through the correct use of people, process and technology. The business consultancy practice works on developing client strategies either business, digital or customer experience but also focusing on key market changes such as GDPR.  In addition the business consultancy specialises in process engineering to help optimize business efficiency which then typically translates into a technology implementation or business performance improvement.  Purple has a unique approach to delivering process engineering which is then supported by our process mapping platform to help support the adoption and benefits realisation into an organisation.

Our work is varied and across multiple sectors but focusing specifically within membership, charity, higher education and finance.

Above all else we pride ourselves on delivering high end projects whilst disrupting the typical consultancy model by working at a fixed price model so our clients can focus on the outcomes required and leverage our experience and expertise to deliver this.

We are proud to say that we have grown through reputation based on success from our previous work and continue to build solid relationships with our clients.

Our leadership team


Alistair Sergeant


Alistair co-founded Purple with a vision to create a different way of providing an agnostic technology consultancy service into the mid-market. Alistair’s role as CEO is to focus on strategic leadership and growth within the business as well developing and managing client relationships so that they can benefit from his experience and knowledge.

Alistair’s background began in engineering, with a proven track record of delivering complex technical solutions to achieve business advantage. He now thrives on leading a fast growing business that is disruptive to typical consultancy practices as it empowers its clients with the information they need to make the decisions that others try to make for them and as a result has developed a solid reputation for customer excellence.


Simon Adams


Simon heads up Purple’s Operations and Delivery function as an experienced change management professional with a proven background in project management, business improvement and change management.

Whilst at Purple Simon has worked within membership and higher education sectors, leading business transformation that focus upon people, process and technology to deliver sustainable organisational wide change.


Paul Forrest


Paul is an experienced business strategist and board advisor, he joined Purple’s board to help establish the platform for growth.

Paul has some twenty-five years’ experience of helping businesses to solve complex business problems, deliver their transformation goals and to achieve tangible strategic outcomes. Hands on and deep thinking, he has worked with many FTSE 100 clients, Global 500 businesses and major Government entities around the world.


Cara Wassell

Head of Marketing

Cara’s marketing experience lies specifically within the technology sector. Cara has joined Purple to bring value to our clients through the events and information we look to make available and provide.

Cara is responsible for a number of areas of value add to our clients from managing the content of our “insight” documentation that’s available to all to review on this site. Organising events and briefings to look at specific areas or of interest or concern for a small numbers of invited clients, to facilitating peer to peer gatherings to allow knowledge sharing and discussions of the common challenges many of our clients face.

Join our team

If your ambitious, can demonstrate proven success in your field and think you fit the Purple mould then we would love to hear from you.