Being able to learn and understand more about your audience (applicants, students, alumni and tutors) is vital if you want to communicate with them successfully and guarantee their lasting satisfaction.

Student journey mapping enables universities to visualise and focus on the experience through the eyes of your audience and build a common language that facilitates informed decision making. It empowers universities to really understand and measure what your audience feel, see and say at each touchpoint in their journey.

In our upcoming webinar we will discuss how organisations can map these journeys to improve the experience from prospect right through to alumni. Key topics will include

  • Identifying your audience and developing personas
  • Defining your core journey stages
  • How to identify touch points
  • Mapping the journey
  • Measuring the efficiency and satisfaction

Register here:
When: 26th April 4pm

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