So what is digital transformation?

Digital transformation has fast become the boardroom buzzword within the business world. Every organisation is asking how they can transform their business to become more digital, but we they even know what that means?

Here at Purple, we define digital transformation as the integration of digital technology into all areas of the business, this will result in changes in how the business operates and how it delivers value to its customers.

We must also remember that digital transformation is a cultural change also, that requires companies to continually look forward and create a culture of continuous improvement. This sometimes means walking away from long-standing business processes that companies were built upon in favour for automation and or reedifying the experience altogether.

Now’s the time to move away from “that’s the way we’ve always done it”

Digital Transformation Strategy

A digital transformation strategy aims to create the capabilities of fully leveraging the possibilities and opportunities of new technologies and their impact faster, better and in more innovative way in the future. A digital transformation journey needs a staged approach with a clear roadmap, involving a variety of stakeholders, beyond silos and internal/external limitations. This roadmap takes into account that end goals will continue to move as digital transformation de facto is an ongoing journey, as is change and digital innovation.

The importance of customer journey

Before you start a digital transformation you really need to invest in understanding how your customers interact with you now and what changes proposed will impact on them. A digital transformation is not just an internal cost cutting or process improvement plan, it has to keep the customer at heart in order to be relevant. Read more about customer journey mapping here

A Digital Transformation Roadmap

Purple supports customer undertaking a digital transformation by supporting them in articulating business changes into a viable technology or process change but from a completely agnostic approach.

When you decide to undertake a digital transformation it is imperative for the entire organisation to understand what the vision is, what will be changing and more importantly what their role is within the change.

Purple’s visual transformation map underpins the business strategy and required changes which can then be easily understood and executed against.

Transformation can be a daunting word for some organisations regardless of size. There is a lot to consider but fundamentally your organisation needs to change in order to survive and stay relevant. The changed should be encouraged as a continual improvement on how staff and customers continually work to improve service and outcomes, transformation should never stop.

A true change is a journey that should be exciting, it should bring real benefits not just to save money but to enhance the overall solution. Speak with us on how Purple can support your organisation on the journey.

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